New Look, New Direction Drive our Future.
We are excited to unveil our new name, logo, website and other brand tools that better reflect our non-profit animal shelter’s mission and scope of services. Officially, our new name is the Humane Society of Sheboygan County.
The name, planned by leadership for months, was created to better represent the areas we serve but also aims to dispel the myth that we receive local government funding for our operations.
“We’re a non-profit animal shelter. Like most not for profits, the majority of our funding comes from generous donations from our community. Our new name reinforces the fact that we do not receive any state or federal support,” says our new Executive Director Andrew Viglietti.
In addition to marketing materials and a new billboard being displayed this week on Erie and 18th Street in Sheboygan, we have launched our new website.